Van Heusen, India’s premium fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Limited, collaborates with Hungama’s Heftyverse to redefine the online shopping experience by leveraging the power of the 3D world. This groundbreaking association will offer consumers a one-of-its-kind fusion of entertainment and fashion.

Van Heusen is collaborating with Heftyverse by offering users a chance to express themselves in global styles and a variety in virtual fashion. Recognizing the transformative potential of immersive shopping experiences, the brand has partnered with Heftyverse to integrate distinctive styles into the virtual environment. At the heart of Heftyverse's offerings is Avatar Customization, which allows users to personalize their avatars with outfits from the brand.

Moreover, this unique offering not only enhances the user’s appeal on the virtual platform but also enables them to share their stylized looks on social media and effortlessly purchase the look in real life through the brand’s e-commerce platform. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond showcasing styles and designs, this collaboration marks a significant milestone in Heftyverse's evolution, redefining virtual fashion and promising users an unparalleled online immersive and shopping experience.

Abhay Bahugune, COO, Van Heusen said, “We are pleased to collaborate with Hungama's Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers."

Expressing his excitement on the launch, Neeraj Roy, Founder and MD, Hungama Digital Media said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”