WILDLIFE CONSERVATION NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - March 4, 2024 | 43 3 minutes read
In celebration of #WorldWildlifeDay, Good Earth proudly reintroduces its beloved Dreamscape art print, shining a spotlight on endangered and vulnerable animals in India. Through this initiative, Good Earth aims to raise awareness and support wildlife conservation efforts, continuing its longstanding partnership with the Wildlife Trust of India.
The Dreamscape art print features endangered and vulnerable animals as the heroes of a reimagined wonderland, inviting viewers to appreciate the beauty and diversity of India's wildlife while highlighting the urgent need for their protection. Designed by Good Earth's Nitin Brijwal in collaboration with artist Rebecca Campbell, the artwork serves as a poignant reminder of the importance of preserving our fellow companions on earth.
Anita Lal, Founder and Creative Director of Good Earth, shares her vision behind the artwork: "The artwork comments on how one must take a closer look at these magnificent creatures. While everything seems idyllic, these species, on the brink of extinction, are living on the edge. Our hope is that the artwork helps create awareness and sensitise us and the younger generation to think more about ways to live sustainably."
Through the sale of the Dreamscape art print, Good Earth pledges to donate all proceeds to the Wildlife Trust of India. Additionally, an equivalent amount will be contributed by Good Earth, further supporting wildlife conservation initiatives across India.
About Good Earth: Inspired by nature, enchanted by history, and crafted by hand, Good Earth was founded in 1996 with a mission to capture the essence of Indian style through unique design stories. Rooted in the rich heritage of the Indian subcontinent and Asia, Good Earth promotes sustainable luxury by reviving traditional crafts in a meaningful and relevant way.
Each year, Good Earth unveils a Design Collection that tells the story of a particular tradition or culture, focusing on the revival and refinement of traditional crafts in a contemporary context. Through its offerings and stories, Good Earth aims to build a cultural legacy of sustainable luxury while preserving and promoting traditional crafts for future generations.