NEW STORE NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - March 6, 2024 | 307 3 minutes read
In a momentous occasion, PASHMA, the multi-national luxury brand renowned for its exquisite scarves and wraps, has inaugurated its inaugural exclusive store at Kempegowda International Airport, Bengaluru, located at Terminal 2.
The newly opened store offers travelers an unparalleled experience, showcasing a stunning range of scarves and wraps meticulously crafted from the finest qualities of cashmere, silks, and linens. Adorned with eye-catching motifs, these accessories promise to elevate the travel journey with a touch of luxury and elegance.
PASHMA stands as a testament to India's prowess in the global fashion landscape, with a commitment to designing, curating, and manufacturing luxury fashion within the country. With unique manufacturing facilities encompassing spinning, weaving, knitting, dyeing, printing, and fabrication, PASHMA sets itself apart as a boutique mill of unparalleled integration.
The brand's journey began with a vision to redefine the perception of "Made in India" from ethnic to synonymous with luxury and sophistication. Fashion entrepreneur Shilu Kumar spearheaded this ambitious endeavor, launching PASHMA's line of scarves and shawls in 1999. The brand quickly gained international acclaim, captivating fashion enthusiasts with its refreshing take on luxury fashion at prestigious events like the Milano Vende Moda trade show.
PASHMA embodies the spirit, aspirations, passion, and dynamism of modern India. Unfettered by tradition, the brand forges its path of modernity while embracing the rich heritage and cultural backdrop of the country.
The opening of PASHMA's exclusive store at Kempegowda International Airport marks a significant milestone in the brand's journey, offering travelers an opportunity to experience luxury fashion at its finest.