Embark on a journey of nostalgia and whimsy with EKA's latest collection for spring-summer '24, where the brand draws inspiration from the enchanting landscapes of Kohima and the timeless aesthetic of Studio Ghibli. Set against the backdrop of terracotta walls, dream-blue skies, and whisper-sheer clouds, the collection captures the essence of far-off landscapes and the heartfelt stories they hold.

Creative director Rina Singh shares her vision behind the collection, stating, "We took our inspiration from the famous Studio Ghibli aesthetic. The brand consistently drops pin location in different parts of the country to uncover a new language. Moira, Ladakh, Lucknow, or Kohima, we are always finding a new place to express ourselves from."

From Kohima to Studio Ghibli, the collection seamlessly merges Japanese film influences with the quiet charm of Kohima's cottage core. Featuring saccharine-toned nostalgic dresses and watercolour layers, each piece reflects a sense of simplicity and elegance, mirroring Singh's personal ethos of simple living and love for nature.

Kota weaves, light-as-air linen, and block-printed khadi dresses take pride of place in valleys and walkways, embodying the essence of rural craftsmanship and community spirit. Soft layers in unconventional cuts and fabrics that age gracefully around the wearer epitomize EKA's signature aesthetic of effortless style and comfort.

The collection's styling channels casual, anti-fit garments that effortlessly transition from military jackets and backpacks to bows and ballerina flats, offering versatility and timeless appeal. Each garment belongs to the wearer, embracing individuality and self-expression.

About EKA:

EKA is the brainchild of founder and creative director Rina Singh, whose upbringing amongst a family of agriculturalists laid the foundation for her simple living ethos and love for craft. With roots in rural North India, Singh's journey in textile design is marked by international exposure and a deep connection to nature and community craftsmanship.

Recognized for her contributions to the fashion industry, Singh has received numerous accolades, including the Elle India Graduates Award and the Vogue Power List - Minimalist Designer of the Year. With each collection, EKA continues to redefine contemporary fashion, celebrating the beauty of simplicity and the timeless allure of nature-inspired design.