Tasva, the pioneering venture in Indian menswear, has recently inaugurated its newest retail store at DLF Saket, New Delhi marking a significant milestone in its journey to redefine ethnic fashion.

Rooted in the ethos of blending tradition with contemporary style, Tasva offers a diverse range of meticulously crafted ensembles curated to cater to the discerning taste of the modern Indian man.

Founded in 2021 as a collaborative effort between Aditya Birla Fashion and Retail Ltd (ABFRL), a division of the esteemed Aditya Birla Group, and the renowned designer Tarun Tahiliani, Tasva embodies the essence of sophistication and comfort in ethnic wear. The brand's name itself, derived from 'TAT' (that) and 'SVA' (me/mine), signifies a celebration of individuality and personal expression.

Tarun Tahiliani, known for his mastery in infusing Indian craftsmanship into contemporary designs, brings his unparalleled expertise to Tasva, creating a unique fusion of traditional aesthetics and modern sensibilities. Through Tasva, Tahiliani aims to dispel the misconception of Indian wear being uncomfortable, offering smart, stylish, and subtle ensembles that resonate with the confident, contemporary Indian man.

At Tasva, customers can explore a diverse selection of ethnic wear, ranging from Sherwanis, traditional Kurta-Jackets, Bundis, to exquisite Indo-western outfits and complementary accessories. Each garment is meticulously crafted with intricate detailing and a keen eye for fit, fabric, and fashion, reflecting the vibrant heritage of India in the latest hues, designs, and patterns.

The journey of Tasva from its inception to the unveiling of its latest retail store at DLF Saket is a testament to its commitment to offering a unique shopping experience rooted in authenticity and elegance. With a vision to redefine ethnic wear and empower individuals to express their true selves, Tasva presents a fresh perspective on traditional attire—a delightful blend of glamour, style, and comfort.