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By IFAB MEDIA - NEWS BUREAU - March 12, 2024 | 57 4 minutes read
Pepe Jeans joins as title partner of the newly formed programme in a partnership rooted in mutual commitment to excellence and the shared goal of advancing women's roles in the traditionally male-dominated arena of motorsports.
Last weekend, at the all-
The title partnership is a natural fit for two brands looking towards a future where the excitement of motor racing is matched by the opportunities it provides to all drivers, regardless of gender. Pepe Jeans apparel speaks to the spirit of the racing community, one that values strength, diversity, and the thrill of the race.
With increased visibility through the support of the programme, the brand is investing in the future of female motorsport and connecting with a younger audience. As the Red Bull Academy Programme paves the way for women on the
Oracle Red Bull Racing and
The new Red Bull Racing x Pepe Jeans fashion line will feature Women's, Men's, and Unisex styles, and will be available globally online, as well as in selected Pepe Jeans flagship stores and through selected retailers worldwide.
As part of the renewed partnership, Pepe Jeans will provide both the reigning Formula One World Champions and the Red Bull Racing Pepe Jeans Academy Programme with travel kit for the 2024 season.
Oracle Red Bull Racing Chief Marketing Officer, Oliver Hughes said, "Reuniting with Pepe Jeans for this venture