NEW COLLECTION BRAND AMBASSADOR FINANCIAL GROWTH TARGET NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - March 15, 2024 | 88 4 minutes read
Madame, a leading name in the world of fashion, proudly announces the successful launch of its highly anticipated Spring/Summer'24 Collection, in collaboration with the captivating Shanaya Kapoor, the new face of the brand. The exclusive event took place on March 12, 2024, at the esteemed Estella in Juhu, Mumbai.
The launch event drew a distinguished crowd of esteemed guests, fashion enthusiasts, and industry insiders, all eager to witness the unveiling of Madame's latest collection. At the heart of the evening was the unveiling of the "Fashion Is Me" campaign, featuring the stunning Shanaya Kapoor. This campaign celebrates the essence of self-expression and individuality, embodying the confidence and empowerment that come with embracing one's unique fashion sense.
Shanaya Kapoor, with her innate grace and style, perfectly encapsulates the spirit of both the campaign and the Madame brand. Expressing her excitement, Shanaya Kapoor shared, "I am thrilled to be part of Madame's Collection launch. The collection perfectly captures the essence of spring with its vibrant colors, modern silhouettes, and effortless style."
Sumedha Jain, MarCom Head at Madame, expressed her delight with the event's success, stating, “We are thrilled to present our latest Spring/Summer’24 Collection with Shanaya Kapoor as the new fashion face. Her style and elegance perfectly complement the ethos of our brand."
The Spring/Summer’24 Collection epitomizes modern femininity, offering a curated selection of ensembles designed to celebrate the spirit of the season. From chic daywear to elegant evening attire, the collection caters to the diverse fashion preferences of contemporary women, reflecting Madame's commitment to creating pieces that are both stylish and versatile.
The event kicked off with a captivating fashion presentation, where guests had the opportunity to preview the latest trends and must-have pieces from the collection. Attendees were enamored by the collection's versatility and attention to detail, applauding Madame's dedication to creating fashion-forward yet timeless ensembles.
Following the presentation, guests explored the collection first-hand at the brand's exclusive pop-up. The hands-on experience allowed attendees to discover their favorite pieces and gain insight into Madame's offerings for the season. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In line with its global image, Madame has 150+ exclusive stores in tier I & tier II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India and is available in over 500+ retail outlets across the country. Commendably, having achieved the targeted sales this year, the company has set an aim for a 33.3% growth in its overall business in the next financial year.
Madame's Spring/Summer’24 Collection represents more than just clothing; it is a celebration of modern femininity, empowerment, and style. With Shanaya Kapoor as the face of the brand, Madame continues to redefine the boundaries of fashion excellence, inspiring women to embrace their unique style with confidence and grace.