NEW BRAND AMBASSADOR GLOBAL
By IFAB MEDIA - NEWS BUREAU - March 15, 2024 | 125 2 minutes read
Dior Makeup has taken a bold step forward by appointing Willow Smith as its newest face. The multi-talented artist, actress, and author, known for her fearless creativity, will now represent Dior Makeup as its International Ambassador. As the daughter of Hollywood icons Will Smith and Jada Pinkett Smith, Willow brings a fresh perspective and a vibrant energy to the LVMH-owned brand.
Described by Dior as "one of the most visionary and daring young women of her generation," Willow Smith's appointment signifies a significant move for the brand. With her Gen Z influence and avant-garde style, Smith is poised to expand the appeal of Dior Makeup and introduce it to new audiences worldwide.
As the face of Dior Makeup, Willow Smith will front campaigns for the brand's makeup collections, showcasing her individuality and embracing the brand's ethos of empowerment and self-expression. This partnership promises to be a dynamic fusion of creativity and innovation, marking an exciting new chapter for both Dior and Willow Smith.