Genes Lecoanet Hemant, the premium ready-to-wear designer label founded by Indo-German-French designers, Didier Lecoanet and Hemant Sagar, announced the opening of its sixth store in India, located in Sultanpur, Delhi. The store truly reflects the brand's ethos of blending French aesthetics with Indian craftsmanship, a hallmark that has defined their journey since the brand's inception. With another new address, Genes Lecoanet Hemant invites everyone to explore their Spring Summer '24 collection - …TROPIQUES!, and be part of a journey that celebrates the fusion of art, nature, and fashion.

Commenting on the launch, Hemant Sagar, co-founder Genes Lecoanet Hemant, said, "When we craft every piece with such passion and joy, it's a moment of real happiness, to see the brand reach out to newer consumers, and see them enjoy and appreciate our work of art."

Spring Summer '24 Collection: …TROPIQUES!

The latest Spring Summer '24 collection, titled "…TROPIQUES!," is now available across all their stores as well as online. This collection is an adventurous summer dream, bringing the essence of a tropical rainforest into the urban wardrobe. Creative Director Didier Lecoanet's inspiration stemmed from a landscape painting of the pristine wilderness, that became the foundation for the collection's design ethos.

Talking about the collection, Didier Lecoanet, Co-founder, Genes Lecoanet Hemant, said, "The Spring Summer'24 collection emphasizes versatility, craftsmanship, and a harmonious blend of colors and designs that transcend gender norms. It represents a liberating approach to dressing, inspired by the wildflowers, lush landscapes, and the spirit of the jungle."

Comprising over 350 SKUs, the collection features an array of vibrant hues and intricate designs, capturing the spirit of the jungle through hand-drawn effects and artistic treatments. The collection boasts a wide range of colors from spring green to amethyst, and innovative takes on classic motifs like orchids and palm leaves. For women, the collection offers a mix of vibrant hues and languid silhouettes, including signature poplin button-downs and summer shorts. The menswear line narrates the wilderness theme with a unique perspective, featuring updated classic camouflage, iguana scale artwork on linen jackets, and trousers in relaxed fits.