TASVA, a groundbreaking venture between Aditya Birla Group and renowned fashion designer Tarun Tahiliani, has inaugurated its latest store at Gaur City Mall in Noida, Uttar Pradesh. The opening of this flagship store marks a significant milestone in the journey to redefine Indian men's fashion, blending style, comfort, and cultural heritage with precision craftsmanship.

Redefining Ethnic Wear: TASVA's mission is to challenge conventional perceptions of Indian men's fashion by offering a unique fusion of style and comfort. Founded in 2021 by Aditya Birla Fashion and Retail Ltd (ABFRL) and Tarun Tahiliani, the brand aims to surprise and delight men seeking elegance and sophistication in their attire. From grooms to wedding guests, TASVA's collection promises a fresh perspective on celebration wear, redefining traditional and fusion Indian clothing with a modern outlook.

A Vision for Innovation: With a vision to redefine ethnic wear, TASVA sets out to revolutionize the Indian fashion landscape. By infusing cultural heritage with contemporary design elements, the brand aims to offer a wide range of top-quality celebration wear for men at affordable prices. Each ensemble is meticulously crafted to provide the perfect blend of style, comfort, and sophistication, ensuring that every occasion is celebrated with elegance and panache.

Immersive Shopping Experience: At the newly launched TASVA store in Gaur City Mall, customers can expect an immersive shopping experience like no other. The store showcases a diverse range of celebration wear, from intricately designed sherwanis to modern Indo-western ensembles, catering to the discerning tastes of today's fashion-conscious men. With knowledgeable staff members on hand to assist, shoppers can explore the collection at their leisure and find their perfect outfit for any special occasion.