Style Up, the esteemed fashion brand under the banner of Aditya Birla Fashion and Retail Ltd (ABFRL), has marked yet another milestone with the inauguration of its 5th store in the historic city of Charminar. Situated at the GSR Complex in Old Bowenpally, this newest addition signifies the brand's commitment to bringing the latest in fashion trends to the heart of Hyderabad.

The grand opening of the 26th Style Up store in India was met with great enthusiasm, as patrons eagerly flocked to explore the brand's Spring/Summer 2024 collections. From chic everyday essentials to stylish smart casuals and elegant celebration wear, Style Up promises a diverse array of options for men, women, and children, ensuring that every shopper finds something to suit their taste and occasion.

Style Up, known for its commitment to affordability and quality, continues to refresh its store merchandise regularly, ensuring that customers can always find something new and exciting for every occasion. From everyday basics to statement pieces, the brand's collection encompasses a wide range of styles, making it a one-stop destination for fashion-forward individuals.

As the newest Style Up store opens its doors to the fashion-savvy denizens of Hyderabad, patrons are invited to experience the best of fashion and style at the GSR Complex in Old Bowenpally. With its latest collections and unparalleled shopping experience, Style Up is set to redefine the fashion landscape of the city.