In spring 2023, Nike brought together a collective of powerful, iconic women - including elite athletes, collaborators, Nike trainers and partners in the world of dance, design, style and photography — to celebrate the joy, possibility, freedom and boundless expression that can be found in all forms of movement.

The collective embodies togetherness, strength and attitude. They represent competitive sport, fitness, movement and style. They are soulful, united and uninhibited.

Brought to life through the expansive personalities and product seen in these images, Nike is leading a paradigm shift in how it serves people across mind, body and life through the five pillars of holistic fitness. This evolution means connecting with women and girls so that they feel seen, included and part of a community.

“For the last 50 years, we’ve been both irreverent and directive — Just Do It. We’ve encouraged people everywhere to take charge and go for it,” said Liz Weldon, VP, Nike Global Women’s Brand Management. “Today, we’re meeting people where they are. We want everyone to be able to realize their best selves across mind, body and life. And we’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.”