NEW LAUNCH GLOBAL
CHICAGO
By IFAB MEDIA - NEWS BUREAU - April 15, 2024 | 138 5 minutes read
That's right – you can now put your Pringles in sport mode. For the first time, the flavor masterminds at Pringles are entering the world of footwear with the leader in innovative casual shoes, Crocs, to deliver the most flavorful collaboration yet – the Pringles x Crocs Collection.
Bursting with flavor and style, Pringles and Crocs are bringing fans across the globe three limited-edition Pringles-inspired designs in fan-favorite Crocs styles, an array of Pringles-themed Jibbitz™ charms, and even a new Pringles flavor inspired by the partnership, Croc-Tail Party. Each unique pair of Crocs celebrates Mr. P's iconic looks both past and present so fans can look 'crisp' for any occasion:
"Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Mauricio Jenkins, U.S. marketing lead for Pringles. "We brought the flavor of this vibrant partnership to life — literally, with Pringles Croc-Tail Party — and with a collection that allows fans to express their taste in snacks and fashion."
"This partnership seamlessly combines the flavor-packed world of Pringles with the iconic comfort DNA of Crocs," said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs. "We're thrilled to partner with the team at Pringles to come up with new and innovative ways to ignite our communities and excite our fans."
"We're ecstatic with how Crocs and Pringles both creatively became personified in fashion, flavor and whimsy," said David Lee, Global Senior Director of Licensing & Culture for Kellanova. "Fans not only in North America, but all over the world in Europe, Asia and Latin America can experience this stacked collection."