Aditya Birla Fashion and Retail Ltd (ABFRL) proudly announces the grand opening of its second Style Up store in Chennai, located in East Selaiyur. The news was shared by a company official on LinkedIn, marking a significant milestone for the popular fashion brand.

Style Up, a beloved fashion label under ABFRL, has garnered acclaim for its commitment to offering on-trend designs at exceptional prices. With affordability and quality at the forefront of its ethos, Style Up caters to fashion-conscious individuals seeking contemporary and stylish apparel for every occasion.

The newly inaugurated Style Up store embodies the brand's ethos of everyday affordable fashion, providing customers with access to a diverse range of trendy designs and quality merchandise. From everyday basics to smart casuals and celebration wear, the store offers something for everyone, including men, women, and kids.

At Style Up, customers can expect a dynamic shopping experience characterized by regularly refreshed merchandise, ensuring that there's always something new to explore and discover. Whether customers are looking to refresh their wardrobe staples or find the perfect outfit for a special occasion, the store's extensive collection caters to diverse tastes and preferences.

With its strategic location in East Selaiyur, the new Style Up store serves as a convenient destination for Chennai residents seeking stylish and affordable fashion options. The store's contemporary ambiance and customer-centric approach create an inviting atmosphere for shoppers to browse, shop, and elevate their personal style.

As Aditya Birla Fashion and Retail Ltd continues to expand its Style Up footprint, the brand remains committed to delivering value-driven fashion solutions that resonate with modern consumers. With a focus on innovation, quality, and accessibility, Style Up reaffirms its position as a leading destination for fashion-forward individuals across India.

The grand opening of the second Style Up store in Chennai marks a significant step forward in ABFRL's mission to make on-trend fashion accessible to all. As the brand continues to grow and evolve, it remains dedicated to empowering customers to express themselves through fashion, one stylish ensemble at a time.