Indo Count Industries Ltd., a leading global home textile bed linen manufacturer, has announced its acquisition of the renowned international home fashions brand Wamsutta from Beyond, Inc. for a sum of $10.25 million.

Wamsutta, revered for its luxurious bed, bath, and other home fashion products, boasts an exceptional brand legacy dating back to 1846. The acquisition is poised to strengthen Indo Count's brand portfolio and elevate its position in the premium market segment, according to a statement released by the company.

Mohit Jain, Executive Vice Chairman of Indo Count Industries, expressed enthusiasm about the acquisition, stating, "We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entire new generation to the exceptional quality and luxury of the Wamsutta brand."

Jain further emphasized Indo Count's strategic vision to leverage its operational capabilities to enhance the brand's value proposition and fulfill its potential on a global scale. The company plans to utilize its established operational capabilities to amplify the brand's value proposition and leverage Wamsutta's esteemed brand equity alongside Indo Count's global footprint.

This strategic move represents a significant milestone in Indo Count's expansion strategy, signaling its commitment to furthering its presence in the competitive home fashion market. With an annual capacity of 153 million meters and stable credit ratings from ICRA and CARE Ratings, Indo Count Industries Ltd. is positioned as a leading player in the global home textile industry.

Beyond, Inc., the seller of the Wamsutta brand, is a specialist in e-commerce and operates a portfolio of online shopping brands, including Overstock.com and Bed Bath & Beyond. The company focuses on connecting consumers with products and services that enhance the potential of their homes.

Overall, the acquisition of Wamsutta by Indo Count Industries Ltd. represents a strategic advantage in the competitive home fashion market and underscores the company's commitment to driving growth and innovation in the industry.