NEW LAUNCH NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - April 23, 2024 | 74 5 minutes read
IBAEUTY, a pioneering beauty brand, is thrilled to announce its entry into the cosmetics industry, ushering in a new era of inclusivity and innovation. With a steadfast commitment to celebrating diversity and redefining traditional beauty standards, IBAEUTY is poised to make a lasting impact on the beauty landscape.
Founded during the challenging times of the pandemic, IBAEUTY was conceived as a response to the growing realization that beauty should not be confined by gender boundaries. Inspired by the growing movement towards genderneutral beauty and selfexpression, IBAEUTY is a brand that would transcend societal boundaries and empower individuals of all genders to embrace their unique beauty.
"At IBAEUTY, we believe that beauty knows no boundaries," says Manya Nayar, the visionary behind the brand. "Our mission is to create a space where everyone feels seen, heard, and valued. Were not just selling products; were championing a movement towards greater inclusivity and acceptance."
Central to IBAEUTYs ethos is the belief that beauty should be accessible to all, regardless of gender, race, or ethnicity. Each product is meticulously formulated to deliver unparalleled results while promoting selfexpression and individuality.
One of the hallmarks of IBAEUTY is its unwavering dedication to quality and innovation. Every product undergoes rigorous testing and refinement to ensure optimal performance and efficacy. This meticulous approach has earned IBAEUTY accolades from industry experts and influencers alike, cementing its reputation as a brand synonymous with excellence.
Renowned content creator/Influencer Kirti Singh is among the brands most vocal supporters, having experienced firsthand the transformative power of IBAEUTYs products. Kirti quotes, "Ill never put out a product, I dont believe into, and anything substandard. With IBAEUTYs product, I got a chance to experience the best of Indie Beauty in the realm of the Indian Beautyverse that we have here. Their product line is unique, effective most importantly speaks volumes of the quality that theyre offering, which indeed competes with International beauty products. They dont bring out one product after the other; they wont put out a product if the formula isnt perfect to the T. This is what made me feel, that if there are such kind of brands, I must support and introduce my community to it and make them aware that open their gateways for mindful brands like IBAEUTY.
As an influencer, my job is to influence my community in the right direction, and when it comes to makeup, I think I found myself way too influenced by IBAEUTY, their approach to making makeup which is 50% skincare and 50% makeup. I am an advocate for the brands and products I truly believe in and love and will continue to be no matter how big or small of a brand it is", says Kirti.
IBAEUTY just sent me a PR with their TINTSOME MASSAGING SERUM, and I ended up loving it so much. With their new launch Gulabo, I cant wait for people to love it as much as I already do. It again is a oneofakind product that has a lot of skin science put into it. It has Acai Oil, which currently isnt used in any makeup product in India, hyaluronic acid, chamomile oil, peptides, and some more.
With each product release and every satisfied customer, IBAEUTY reaffirms its commitment to empowerment, diversity, and selfexpression. Its not merely about cosmetics; its about confidence, about feeling seen and celebrated for who you are.
Looking ahead, IBAEUTY is poised for continued growth and expansion, with plans to launch new product lines and initiatives that further its mission of inclusivity and innovation. By harnessing the power of beauty to promote positive change, IBAEUTY is not just selling products its igniting a movement towards greater acceptance, diversity, and selfexpression. As we embark on this journey together, let us embrace the power of beauty to unite, uplift, and transform lives. With IBAEUTY leading the way, the future of beauty is brighter, bolder, and more beautiful than ever before.