Pepperfry, an e-commerce furniture and home decor company, has launched a campaign, ‘Fashion for Home’. This campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two.

“Catering to a youthful demographic, while simultaneously captivating a broader mass audience, ‘Fashion for Home’ takes inspiration from the world of fashion to elevate home decor to a new level of sophistication and style. At its core, the campaign emphasises the notion that just as individuals meticulously curate and style their wardrobes, the same level of attention and creativity can be applied to furnishing and decorating their living spaces. In essence, accessories are to a person’s wardrobe what decor is to a home,” the company said in a release.

To appeal to a fashion-forward audience, Pepperfry has teamed up with the renowned fashion brand ‘StyleMati’ as their apparel partner. The campaign visuals showcase models wearing beautifully crafted StyleMati clothing, set against the backdrop of stylishly decorated Pepperfry homes. This collaboration is a testament to 'Making homes as fashionable as you'.

Speaking about the new campaign, Archana K., Lead, Brand Marketing at Pepperfry, said, “We are thrilled to introduce our new campaign, 'Fashion for Home,' which calls on all fashionistas to style their homes as meticulously as they style themselves. At Pepperfry, we strongly believe that one's home should mirror their personal style as much as their wardrobe does. With 'Fashion for Home,' we aim to inspire individuals to do just that and view their living spaces as an extension of their identity.”