INDIA ENTRY NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 3, 2024 | 773 2 minutes read
Lululemon Athletica, the pioneering Canadian athletic apparel retailer renowned for revolutionizing yoga pants, has set its sights on India, aiming to tap into the burgeoning demand for fitness and athleisure wear within the country. With a global perspective, the Lululemon team has been meticulously surveying potential locations for its entry into the Indian market.
Primed for an independent venture, Lululemon has engaged in discussions with several prominent mall developers across key metropolitan hubs such as Mumbai, Delhi, and Bengaluru. These deliberations have revolved around the prospect of establishing the brand within upcoming mall developments, strategically positioning Lululemon amidst India's urban landscape.
Notably, three years prior, Lululemon made a significant investment in India's tech landscape by inaugurating a cutting-edge tech hub in Bengaluru, marking its inaugural establishment outside of North America. This Bengaluru hub serves as a nucleus for integrating advanced technologies including data science, machine learning, and full-stack cloud engineering. Such technological prowess fortifies the company's capabilities in critical areas such as merchandise planning and location information management.
The company's global footprint spans across more than 25 countries, a testament to its widespread appeal and market reach. In the preceding year alone, Lululemon achieved a notable milestone by inaugurating 56 new company-operated stores, consequently amplifying its retail square footage by a commendable 15 percent.
At its core, Lululemon Athletica epitomizes a multifaceted entity, functioning not merely as a designer but also as a distributor and retailer of premium athletic apparel, footwear, and accessories. With its impending foray into the Indian market, Lululemon seeks to redefine fitness and fashion, presenting consumers with a blend of performance and style that is emblematic of its global stature.