In a bid to offer customers an elevated shopping experience, Lacoste India recently unveiled its latest addition—a sprawling 200 square meter store located at Phoenix Mall Of Millennium in Wakad, Pune. This exciting news was shared by Abhishek Raj, the Chief Operating Officer at Lacoste India, via his official LinkedIn page.

Renowned for its iconic emblem of relaxed elegance since its inception in 1933, Lacoste has carved a niche for itself in the realm of premium lifestyle brands. Built upon its authentic sporting heritage, Lacoste boasts a unique and original universe, showcasing a diverse range of products catering to men, women, and children alike.

The global appeal of Lacoste is evidenced by the staggering statistic that two Lacoste products are sold every second worldwide, be it through Lacoste boutiques, department store corners, or a meticulously curated selective distribution network.

In India, Lacoste maintains a robust presence across various distribution channels, catering to the discerning tastes of consumers seeking international premium lifestyle brands. From the convenience of online shopping via its own e-commerce website, lacoste.in, and premium marketplaces to brick-and-mortar points of sale, Lacoste ensures accessibility across major cities through flagship stores, boutiques, and select shops-in-shop setups.

The addition of the 200 SQM store at Phoenix Mall Of Millennium, Wakad, Pune, further strengthens Lacoste's commitment to providing customers with a seamless and immersive shopping experience. With its wide array of offerings and strategic retail expansion initiatives, Lacoste India continues to solidify its position as a leader in the premium lifestyle segment.