April Moon Retail Pvt Ltd (AMRPL) has announced the opening of Meridiem, a luxurious watch concept store at Terminal 3 departures in Chaudhary Charan Singh (CCS) International Airport, Lucknow, India.

After the launch of Bon Voyage, Meridiem marks the retailer’s second concept store at this airport. As the foremost destination for premium fashion and Swiss watches in the region, Meridiem has a state-of-the-art design to visually captivate travellers.

The store has an assorted collection catering to the diverse tastes of millennials and Gen Z audiences. Encompassing both quartz and automatic movements, it offers a wide range of women’s and men’s timepieces.

Designed for convenience, the store features a two-way entry system. Meridiem also showcases brand videos and communications on a digital screen, enhancing the overall shopping experience.

AMRPL CEO, Gaurav Singh said: “The newly inaugurated Lucknow Airport is a passenger convenient terminal and quickly emerging as the busiest airport of North India. Concept watch stores are a segment less tapped into in travel retail. Meridiem is curated keeping in mind the premium needs of travellers. This also affirms our commitment to ensure the best-of-the-best to our customers.”