SUGAR Cosmetics, an omnichannel beauty company concludes its Mother’s Day campaign, #AllMomsAreGoodMoms, featuring celebrated mom influencers, Kishwer Merchant, Mili Jhaveri, Smriti Khanna. 

While epitomising selfless caregiving, mothers often question whether they are fulfilling motherhood correctly. Despite juggling professional commitments, canceled vacations, missed social gatherings, lack of time for shopping, and countless other instances, mothers still feel guilty for not doing enough for their children.

AllMomAreGoodMoms campaign focuses on overcoming this "mom guilt" and prodding mothers to pursue their dreams, grant themselves a break, and prioritise self-care while nurturing their children. The campaign is centered on this thought-provoking message for mothers to embrace themselves and redefine motherhood on their terms.  

“As a mother of two, I am aware of the fact that mothers go through changes not only physically, but also mentally. #AllMomAreGoodMoms underscores the importance of self-care, whether it's a mood-lifting lipstick or a morning run that keeps you fit. There is nothing wrong with being kind to yourself because being a mom doesn’t mean hitting pause on your life, it means striking a balance. It's about acknowledging that taking care of self is as important as caring for our children. Let's redefine motherhood together, breaking stereotypes and embracing the journey wholeheartedly. In this beautiful chaos, we find life's greatest joys and lessons," said Vineeta Singh, CEO and co-founder of SUGAR Cosmetics.