NEW STORE HOME FASHION NATIONAL
PATNA, BIHAR, INDIA
By IFAB MEDIA - NEWS BUREAU - May 22, 2024 | 462 2 minutes read
Wakefit, the innovative mattress brand known for its commitment to quality and affordability, is excited to announce the opening of its newest outlet at City Centre Patna. This launch marks a significant step in Wakefit's mission to revolutionize the sleep experience for customers across India.
Wakefit's inception story is as unique as its products. Founded by a team of experts with roots in India's premier IITs and management schools, Wakefit began with a deep dive into the foam manufacturing industry. The founder, while assisting in his family’s chemical lab, discovered widespread fraud in the market. Common practices included the adulteration of foam with inexpensive fillers like calcium carbonate, misleading multi-layer foam constructions that offered no real benefits, and unjustifiably high prices for genuine high-quality foam mattresses.
Determined to address these issues, the Wakefit team embarked on extensive research and development. Their goal was to create a high-quality, cost-efficient mattress that genuinely improved sleep quality. After numerous experiments and innovations, Wakefit succeeded in developing mattresses made from pure, long-lasting foam that adapts to body contours, providing unparalleled comfort.
Wakefit's products are not only superior in quality but also cost-efficient, often up to 50% more affordable than those of other well-known brands. This commitment to affordability without compromising on quality has set Wakefit apart in the crowded mattress market.
The new store at City Centre Patna will feature Wakefit's full range of mattresses, all designed with the customer’s comfort and budget in mind. This expansion into Patna reflects Wakefit's dedication to making quality sleep accessible to more people across India.