Ethnix by Raymond, renowned for its exquisite ethnic wear, proudly introduces its latest offering, the Smart Ethnix collection. This collection embodies the perfect amalgamation of tradition and contemporary style, offering a diverse range of apparel meticulously crafted to resonate with the modern-day consumer.

The Smart Ethnix collection features an array of short kurtas, fusion kurtas, bundis, and trousers, each adorned with intricate details inspired by timeless Indo motifs. Designed to cater to the everyday wardrobe needs of individuals seeking comfort without compromising on style, this collection promises to elevate one's fashion quotient effortlessly.

From chic airport looks to casual movie outings, the Smart Ethnix collection offers a myriad of options to suit various occasions. Vibrant hues and playful prints dominate the collection, ranging from sunshine-inspired yellows to pastel prints, and from indigo bundis to khaki tones, ensuring a fashionable statement for every mood and setting.

In addition to its domestic expansion plans, Ethnix by Raymond is set to cross the 200-store milestone in the coming fiscal year, showcasing its commitment to growth and innovation.

Furthermore, the brand is poised to explore opportunities in the Middle East market as part of its global expansion strategy, recognizing it as a thriving market ripe for exploration.

"As we continue to merge tradition with contemporary style, Ethnix by Raymond invites customers to embark on a journey of cultural exploration and sartorial elegance," stated Bhanjdeo. "With each new endeavor, we reaffirm our position as a leader in the ethnic wear segment, promising customers an unparalleled blend of heritage, sophistication, and modernity."

The Smart Ethnix collection is now available across 100+ Ethnix by Raymond stores nationwide, offering discerning customers a unique fusion of timeless elegance and modern flair.