SKINCARE PARTNER NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 27, 2024 | 127 3 minutes read
Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for Dharma Productions' Mr. & Mrs. Mahi., starring actors Rajkummar Rao as Mahendra and Janhvi Kapoor as Mahima.
Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike.
In this partnership, Organic Harvest's skincare products take center stage with its products like sunscreen and facewash protecting Mr. & Mrs. Mahi, from UV rays, blue light, and environmental pollutants, both on and off screen.
Ketan Bhatia, Group Brand Director, Good Glamm Group, states, "Our collaboration with Dharma Productions' 'Mr. & Mrs. Mahi' represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100% certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty."
Apoorva Mehta, CEO - Dharma Productions, shares, "We are excited to collaborate with Organic Harvest on 'Mr. & Mrs. Mahi,' as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest's dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film."
Among the featured products are the All Skin SPF 60 Sunscreen, Oily Skin SPF 60 Sunscreen, Luxurious Bathing Bars and 6-in-1 Brightening Facewash, each designed to enhance and protect the skin's natural beauty.
Mr. and Mrs. Mahi releases in cinemas on May 31, 2024.
