Reliance Retail’s youth-centric fashion brand, Yousta, has made its debut in North India with the opening of a new store in Prayagraj, located at SP Marg, Civil Lines. The launch event was graced by the distinguished presence of renowned Bollywood actor Rajkumar Rao, who inaugurated the store, adding a touch of star-studded glamour to the occasion.

Rajkumar Rao's participation in the event underscored Yousta’s commitment to offering trendy and budget-friendly fashion options for the youth. During the launch, he explored the extensive collection available at the store, expressing his appreciation for the stylish and affordable clothing that Yousta provides. His presence highlighted the brand’s focus on catering to the fashion-forward youth with contemporary and accessible fashion choices.

The news of the store's inauguration and Rajkumar Rao’s endorsement was officially announced on the company's LinkedIn page, reflecting the brand's strategic communication and engagement with its audience through social media.

This significant milestone marks Yousta’s expansion into the North Indian market, reinforcing its mission to deliver fashionable and affordable apparel to young consumers, thereby strengthening its presence in the competitive fashion retail sector.