Founded in 2021 by Rishi Vasudev and Rameswar Misra, G.O.A.T Brand Labs acquires and scales differentiated and exciting digitally-native brands in the lifestyle space (fashion, home, nutrition, beauty and personal care), helping them reach the next level of growth. This is possible because of GOAT's inbuilt capabilities in operations, warehousing, finance, brand building, etc along with an exceptional leadership team. With Saumitra joining the team, GOAT is looking to further boost its capabilities on the Tech front to scale these Digital-First brands, both in India and Globally.

Co-founder & CEO, Rishi Vasudev, G.O.A.T Brand Labs commented on the appointment, “With 20 brands in our portfolio, I am confident that Saumitra's appointment will prove invaluable as we continue to build more tech capabilities for our brands. He will be leading tech, product and data. A huge note of thanks to the Purple Quarter team for being instrumental in closing this leadership mandate and all the support in the process.”

Purple Quarter comprehended the requirement and created a unique plan to fill the leadership gap by identifying the best fit. Leveraging the Behavioral Metrics Model (BMM), an IP of Purple Quarter, Saumitra Kumar was found to be the right leader for the position; a hardcode techie who has led both engineering and product has a proven track record and has also been an entrepreneur in health tech. Saumitra can easily integrate into the organization's culture. In his prior stints, he has been associated with companies such as Amazon, Verizon and Sears Holding Corporations among others.

“I am thrilled to be a part of a versatile team at G.O.A.T; thanks to Purple Quarter for facilitating this exciting opportunity and the continued end-to-end support. In my new role, I will be working with the team to create a suite of tech products that can help our brands grow exponentially. I will also be driving product-led growth and data science initiatives to scale the brands,” shared Saumitra Kumar.