ACQUISITION NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - May 30, 2024 | 139 3 minutes read
KIKO Milano, the esteemed Italian beauty brand renowned for epitomizing elegance and sophistication in the cosmetics industry, has joined the Reliance family. This strategic alliance marks a significant milestone as Reliance Retail, headed by the Ambani family, expands its footprint in the rapidly growing Indian beauty market.
KIKO Milano has established itself as a frontrunner in the global beauty industry with its high-quality products and avant-garde formulations. The brand offers a diverse range of makeup, skincare, and accessories, catering to the discerning needs of beauty enthusiasts worldwide. Known for its innovative approach and commitment to excellence, KIKO Milano continues to set trends and redefine beauty standards globally.
The collaboration with Reliance Retail is a testament to KIKO Milano's confidence in the potential of the Indian market. Last September, a report by Redseer predicted that the Indian beauty market, valued at USD 19 billion at the time, could expand at a rate of 10% per annum over the next five years, reaching USD 30 billion by 2027. This growth projection underscores the immense opportunities within the Indian beauty sector, making it an attractive destination for leading global brands.
Reliance Retail, with its extensive reach and robust retail infrastructure, is poised to leverage this opportunity and bring KIKO Milano's exceptional products to a broader audience in India. The partnership is expected to enhance the availability of KIKO Milano's offerings, providing Indian consumers with access to the brand's sophisticated and high-performance beauty solutions.
The introduction of KIKO Milano into the Indian market aligns with Reliance Retail's strategy to diversify its portfolio and cater to the evolving preferences of Indian consumers. By integrating KIKO Milano's innovative products into its retail network, Reliance Retail aims to elevate the beauty shopping experience and set new benchmarks in the industry.
As KIKO Milano joins the Reliance family, both entities are committed to fostering a culture of beauty and excellence. This collaboration signifies a shared vision to empower consumers with top-tier beauty products that blend elegance, sophistication, and cutting-edge technology.