Maybelline New York, the world's leading cosmetics brand, is thrilled to announce electronic music phenomenon Peggy Gou as its newest global ambassador, joining the Maybelline family.

Peggy Gou, a DJ, and producer who has been a trailblazing force in music for years, achieved mainstream recognition with the release of her hit song "(It Goes Like) Nanana" in 2023. A true leader in both music and fashion, Gou now sets her sights on the beauty world.

"Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador," said Trisha Ayyagari, Global Brand President, Maybelline New York. "Peggy is the hottest DJ in the world and her songs are everyone's summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression."

Gou's energetic performances and trendsetting style have garnered her a massive global following. Her fans not only connect with her music but also admire her authentic and creative approach to beauty.

"I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me," expressed Peggy Gou. "Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey."

As a Maybelline ambassador, Gou will front upcoming product and brand campaigns, inspiring fans to embrace their individuality and express themselves through makeup. The collaboration will kick off with Peggy lending her spin to Maybelline's cult favorite SuperStay Matte Ink Liquid Lipstick range, known for its revolutionary 16-hour lasting formula.