VegNonVeg, India’s premier streetwear destination, is thrilled to announce the launch of its much-anticipated Spring Summer 2024 collection. This season, VegNonVeg takes fashion enthusiasts on a nostalgic journey, reminiscent of carefree summer holidays set in the lush landscapes of Indian hill stations. Drawing inspiration from the iconic architecture and surrounding forests of Shimla, the collection seamlessly blends the essence of school uniforms with contemporary streetwear. Familiar and comfortable silhouettes evoke a sense of belonging and nostalgia, making each piece a blend of classic and modern elements. From printed tops showcasing Shimla’s scenic beauty to versatile denim and tailored bottoms for everyday wear, every garment tells a story.

Founded in 2016, VegNonVeg is a sneaker store and apparel label from India. The brand aims to be a zeitgeist, representing the spirit of the times through its unique culture-to-commerce approach. VegNonVeg endeavors to be at the forefront of movements rooted in music, art, fashion, and more. Through their platform, VegNonVeg champions individuality and creative expression. Their contemporary streetwear apparel pays homage to their Indian roots, blending traditional influences with modern aesthetics. By celebrating the rich cultural heritage of India and incorporating it into contemporary fashion, VegNonVeg continues to set trends and inspire the fashion industry.

As the Spring Summer 2024 collection launches, VegNonVeg invites everyone to experience the nostalgia of Indian hill stations through their thoughtfully designed pieces. Each garment is a testament to the brand's commitment to quality, creativity, and cultural homage, ensuring that wearers feel a connection to both their heritage and contemporary style.