Apparel Group brand R&B has announced the opening of its newest store at Palarivattom, marking the brand’s 6th store in Kerala and the 22nd in India. This expansion reflects R&B’s growing popularity and commitment to bringing fashionable and affordable clothing to more customers across the country.
Launched in 2012 at Oman-Muscat Grand Mall, R&B has become one of the GCC’s most beloved fashion brands. Its presence now spans seven countries, including Oman, UAE, Kuwait, Qatar, Bahrain, and India. The brand’s success in these regions has fueled its mission to spread its fashion-forward approach in India.
The name R&B is derived from two words: Rare and Basics. "Rare" represents fast fashion, while "Basics" stands for never-out-of-stock products, embodying the two sides of every fashionable coin. R&B offers trendy designs in apparel for women, men, and kids, as well as lingerie, footwear, and accessories. The in-house design team ensures a wide range of styles, from contemporary to classic, catering to the discerning fashion enthusiast.
R&B’s goal is to enable fashion-forward customers to flaunt the latest styles and make every occasion memorable. The brand prides itself on offering high-quality fashion at affordable prices, ensuring customers never have to compromise on style.
With the opening of the new store in Palarivattom, R&B continues its mission to provide a unique shopping experience and stylish clothing options to a broader audience. The company looks forward to welcoming customers to its latest location and helping them find the perfect outfit for every occasion.