PARTNERSHIP NATIONAL
CHENNAI, TAMILNADU, INDIA
By IFAB MEDIA - NEWS BUREAU - June 6, 2024 | 117 3 minutes read
Chennai-based Kothari Industrial Corporation Ltd (KICL) is excited to announce a strategic partnership with France’s Royer Group to bring the iconic Kickers brand to the Indian market. This move marks a significant milestone in KICL’s expansion into the global retail fashion industry.
Under the terms of the licensing agreement, KICL will establish a network of retail stores across India, with the inaugural store slated to open in Chennai. These stores will feature a comprehensive range of Kickers products, including footwear, apparel, and accessories, providing Indian consumers with access to the brand’s globally recognized offerings.
Kickers, a heritage shoe brand founded in 1970, has cultivated a loyal following around the world, known for its timeless designs and family-friendly appeal. The brand’s introduction to India is expected to resonate strongly with Indian families seeking high-quality, stylish footwear and apparel.
J Rafiq Ahmed, Managing Director of KICL, expressed his enthusiasm about this venture, stating, "The entry of Kickers into India could be a game-changer for both KICL and the retail fashion industry as a whole. We are confident that Indian consumers will embrace the brand’s unique heritage and quality."
The licensing agreement extends beyond India, granting KICL marketing rights for Kickers in several other regions, including Sri Lanka, Bangladesh, Maldives, Bhutan, Nepal, Qatar, the UAE, and Saudi Arabia. This expansive reach underscores the potential for significant growth and brand recognition across diverse markets.
With this partnership, KICL aims to set a new benchmark in the Indian retail landscape, combining its local market expertise with Kickers’ international reputation for excellence. The collaboration with Royer Group is poised to create a robust platform for Kickers in South Asia and the Middle East, heralding a new chapter in KICL’s growth story.