Purplle, one of India’s leading omnichannel beauty destinations, is thrilled to announce the grand opening of its latest store in Serampore, West Bengal. This new location brings Purplle one step closer to its customers, offering unmatched service and amazing deals on a wide range of beauty and cosmetic products.

Founded in 2012, Purplle has rapidly grown to become a major player in the beauty industry, featuring over 1,000 listed brands and more than 60,000 products. With 7 million+ monthly active users, the platform has created a unique and highly personalized shopping experience both online and offline. This includes detailed user personas, makeup testing features, and product recommendations based on personality, search keywords, and purchase behavior.

In addition to offering a vast selection of third-party brands, Purplle has successfully scaled its private D2C brands such as FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. This diversified portfolio has contributed significantly to the company's robust market presence.

Purplle’s journey to becoming India’s 102nd unicorn in 2022 has been supported by prominent investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. These partnerships have been instrumental in Purplle’s mission to redefine beauty retail in India.

The new Serampore store marks another milestone in Purplle’s expansion strategy, aiming to provide a seamless and enjoyable shopping experience for beauty enthusiasts across the region. Shoppers can now look forward to exploring a wide array of products and exclusive offers, all designed to enhance their beauty journey.