NEW STORE NATIONAL
KERALA, INDIA
By IFAB MEDIA - NEWS BUREAU - June 10, 2024 | 34 2 minutes read
Van Heusen, the iconic fashion brand renowned for its sophisticated workwear and timeless classics, is delighted to announce the grand reopening of its newly renovated store in Kottayam, Kerala. This refreshed store offers a stylish and contemporary shopping environment that highlights the latest fashion trends alongside Van Heusen's enduring pieces.
Customers can explore a diverse collection that caters to various fashion needs, from professional workwear to casual outfits and special event attire. The renovated store promises an elevated shopping experience for both men and women, ensuring everyone can find something to suit their style and occasion.
Founded in 1921, Van Heusen has established itself as a leading workwear brand for both men and women. The US-based brand made its entry into the Indian market in 1990, with Aditya Birla Fashion and Retail Ltd. (ABFRL), a division of the Aditya Birla Group, holding the perpetual license to operate the brand in India. Over the years, Van Heusen has expanded its product range to include athleisure, activewear, and loungewear, offering a versatile mix of comfort, style, and functionality to meet the evolving lifestyle demands of modern consumers.