Keeping in mind with the growing demand for premium beauty in India, this new badge officiates Sugar Cosmetics’ commitment and care - not only for their consumers but for animals too.

Commenting on the occasion, Vineeta Singh, Co-Founder and CEO, Sugar Cosmetics said, “At Sugar Cosmetics, we believe that being beautiful should never come at the cost of an animal’s suffering. We have always strived to curate products that are safe, ethical, and of high quality and this certification is a validation of our core values. We are proud to be recognized by PETA for our commitment to being a cruelty free brand.”

“Sugar Cosmetics shows there’s nothing sweeter than kindness to animals,” says PETA India Manager of Fashion, Media, and Celebrity Projects Monica Chopra. “The PETA US global Beauty Without Bunnies database helps consumers worldwide support only those brands like SUGAR Cosmetics which do not conduct animal tests anywhere in the world.”

A single test for a cosmetics ingredient can use over 1000 rats or rabbits. That’s why over 6000 companies around the world refuse to conduct animal tests in favor of modern, non-animal methods, thereby sparing animals painful experiments in which substances are dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the other animals used in these tests, the results are often misleading.

PETA India – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, which is a human-supremacist worldview.