Snapdeal, India's leading value-focused e-commerce platform, has signed a Memorandum of Understanding (MOU) with Digital India Bhashini, an Independent Business Division established by MeitY within DIC, to develop services and products focused on enhancing language translation efforts to promote digital inclusion in India. The MOU was signed between Bharat Venishetti at Snapdeal and Amitabh Nag, CEO of Bhashini.

Emphasising on the commitment to address the diverse linguistic landscape of India and making digital services accessible to all, this collaboration will leverage Artificial Intelligence (AI) to develop innovative solutions catering to over nine vernacular languages.

Himanshu Chakrawarti, CEO - Snapdeal expressed his enthusiasm about the partnership, stating, "We are thrilled to embark on this strategic partnership with Bhashini. This collaboration focuses on
Snapdeal's commitment to advancing digital inclusivity in India. We look forward to combining Bhashini's deep expertise in language solutions with Snapdeal's robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier 3 cities and beyond."

Amitabh Nag, CEO of Bhashini, echoed these sentiments, stating, "Our partnership with Snapdeal marks a significant milestone in our mission to promote linguistic diversity and digital accessibility. We are committed to leveraging technology for the greater good and enabling inclusive digital experiences for all. Through innovative use of AI and technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians."

Snapdeal's commitment to the value segment is underscored by the fact that more than 86% of its orders originate from outside metro cities, with over 72% of buyers hailing from smaller cities and towns. 95% of the products on Snapdeal are priced below Rs. 1000, ensuring accessibility and affordability for a diversified consumer base. Snapdeal is dedicated to enhancing user experience by continually refining its offerings, including the integration of vernacular languages within its app.