Ethnix by Raymond, a leader in India’s ethnic wear market, has launched a new store in Sector 18, Noida, Uttar Pradesh. This expansion aligns with the brand's dedication to providing exquisite ethnic wear that blends traditional designs with contemporary style, offering ready-made ensembles complete with accessory solutions for every occasion. Their collection includes Sherwanis, Indo Western outfits, Bandgalas, Bundis, Kurtas with churidars, Jackets, and Suits.

Coinciding with the new store launch, Ethnix by Raymond has introduced the Smart Ethnix collection, which features short kurtas, fusion kurtas, bundis, and trousers. Each piece is adorned with intricate details inspired by timeless Indo motifs, designed to meet the modern-day consumer's need for comfort and style. The collection caters to a variety of occasions, from chic airport looks to casual movie outings, with vibrant hues and playful prints such as sunshine-inspired yellows, pastel prints, indigo bundis, and khaki tones.

Bidyut Bhajdeo, Chief Business Officer of Ethnix by Raymond, expressed his enthusiasm about the new launch, saying, "We are excited to bring the Ethnix by Raymond experience to Noida, offering our customers a blend of tradition and contemporary fashion. The Smart Ethnix collection embodies our commitment to innovation and quality, ensuring that our customers can enjoy comfort and style for every occasion."

Ethnix by Raymond is also poised to cross the 200-store milestone in the upcoming fiscal year, demonstrating its strong domestic expansion strategy. Additionally, the brand is eyeing opportunities in the Middle East market, recognizing it as a promising area for growth. Currently, the Smart Ethnix collection is available in over 100 Ethnix by Raymond stores across India, providing customers with a unique blend of timeless elegance and modern flair.

The opening of the new store in Noida signifies a major step in Ethnix by Raymond's growth journey, reinforcing its position as a leader in the ethnic wear category. With innovative collections and strategic expansion plans, Ethnix by Raymond continues to set the standard for ethnic fashion, catering to the evolving tastes of contemporary consumers.