SWIM COLLECTION SUSTAINABILITY GLOBAL
By IFAB MEDIA - NEWS BUREAU - April 27, 2023 | 11 3 minutes read
The Recycled Swim Collection boasts 14 new swim styles, from one-pieces to strappy bikinis in earthy hues of blue, green, and beige. Each collection piece is made with 82-85 percent recycled nylon, 18 percent spandex and 100 percent recycled polyester for the lining. The recycled fabric is composed of Global Recycled Standard (GRS) certified recycled nylon and polyester derived from both pre-consumer and post-consumer materials, as well as yarn waste and water bottles.
This standard traces the entire supply chain to ensure all products made with a minimum of 20 percent recycled material meet strict environmental and social principles, including safe working conditions, fair wages, environmental safety requirements and chemical restrictions. Cupshe's commitment to ethical and environmentally-friendly manufacturing practices extends beyond GRS certification, as the collection, along with all other Cupshe products, are BSCI (Business Social Compliance Initiative) compliant. This compliance ensures that factories undergo routine audits to uphold ethical treatment of workers, with stringent health and safety standards in place.
“At Cupshe, we believe in taking steps toward a better tomorrow," says Jessie Han, Senior Marketing Director at Cupshe. "Our new Recycled Swim Collection reflects our dedication to both fashion and environmental responsibility, while also ensuring affordability for all. We're so excited to create something that's better for the planet while being accessible and stylish to everyone!”
Cupshe has also announced a global transition to exclusively using biodegradable packaging that is made with nutrient-rich materials, minimizing the brand's impact on the environment. In addition to shifting to biodegradable packaging, Cupshe has implemented various other sustainable measures, such as energy-efficient digital textile printing that has saved over 10.5 billion gallons of water and reduced emissions and excess waste. The brand sources high-quality materials that are durable to offset overconsumption, with design and quality at the forefront of Cupshe's products.
Founded in 2015, Cupshe is a global fashion e-tailer, offering standard and plus-size swimwear and apparel inspired by and created for vibrant, fun, and fearless women everywhere. The brand is committed to its mission of empowering women to look and feel their best in quality, elevated and accessible swimwear. Widely known for their meticulous attention to fit and function, Cupshe has been Amazon's number one best-selling swimwear line for five consecutive years. Celebrity fans of Cupshe include Madison Prewett, Stassie Karanikolaou, Lauren Luyendyk, Kendall Jenner, JoJo Fletcher, Olivia Culpo, Hilary Duff, Bella Thorne, and more.