INDIA’S BEAUTY MARKET 40% GROWTH 4TH LARGEST GLOBALLY INDIAN COSMETICS MARKET CAGR 10.91% LUXURY LIFESTYLE BOLLYWOOD INFLUENCE MIDDLE CLASS YOUNG POPULATION DIGITAL SAVVINESS EUROPEAN BEAUTY COMPANIES BOLLYWOOD PARTNERSHIPS E-COMMERCE SOCI NATIONAL
By IFAB MEDIA - NEWS BUREAU - June 18, 2024 | 473 4 minutes read
India's beauty market is rapidly growing and is set to become a global leader. With an expected 40% growth by 2026, the market is driven by a booming middle class, a young and digitally savvy population, and the influence of Bollywood. European beauty brands are partnering with Indian celebrities to tap into this lucrative market. E-commerce and social media are reshaping consumer preferences, while the rise of natural beauty and Ayurveda reflect a shift towards sustainable and holistic wellness. Additionally, men's grooming is expanding significantly, mirroring a broader cultural emphasis on self-care and appearance. This thriving market presents numerous opportunities for innovation and growth in the beauty sector.
Possibly the emerging economy poised to lead the market, with an impressive culture and tradition linked to the beauty sector, what should you know?
India’s Beauty market may grow 40% by 2026, with 1.4 billion people, is the 4th largest beauty market globally and is expected to grow by 40% by 2026. The Indian cosmetics market, valued at $1.35 billion in 2023, is expected to reach $2.27 billion by 2028, with a CAGR of 10.91% during 2023-2028.
→ A luxury lifestyle, Bollywood and market opportunities.
Is becoming a key market for luxury lifestyle categories, such as beauty, driven by a booming middle class. And the country's young median age, with 42.7% of the population under 25. This young, digitally savvy population is driving demand.
European beauty companies are leveraging Bollywood's influence to penetrate the Indian market, forming partnerships with stars like Deepika Padukone with Louis Vuitton and Cartier.
→ Rising of middle class and E-Commerce.
With increased financial capacity, India's middle class spends more on personal grooming and beauty products, driving demand for skincare, makeup, and hair care items.
The per capita gross income is expected to rise by 138% from 2021 to 2040. Fueled by the rise of e-commerce channels and their integration with physical stores. Social media plays a crucial role in shaping consumer preferences.
→ India and middle east connections.
India and the Middle East shared values through personal care and wellness. With rich traditions in Ayurveda and natural remedies, similar to Middle East with its own beauty rituals, featuring luxurious ingredients. This cultural exchange has fostered the adoption of beauty practices and ingredients across borders, with Indian brands gaining traction in the Middle East and vice versa.
→ Men’s grooming expansion.
Valued at $900 million, is projected to hit $1.9 billion by 2029. With increasing investments in skincare, haircare, and specialized barber services, brands have opportunities to innovate and meet changing male preferences, mirroring a cultural shift towards self-care and appearance.
→ Natural Beauty & Ayurveda.
Fueled by rising consumer awareness, India's natural beauty market is rapidly growing. Valued at $800 million in 2023, it's forecasted to reach $2 billion by 2029. This growth is driven by the popularity of sustainable and eco-friendly beauty, aligning with the trend towards holistic health and wellness.
Ayurveda's holistic approach to wellness, encompassing skincare, health, nutrition, yoga, and meditation, is viewed as a permanent lifestyle change by its adopters.
Concluding.
India's beauty market is not just blooming; it's poised to lead the global industry with its impressive culture and tradition deeply intertwined with the beauty sector. Discover son examples I have searched for you and get inspired for your next opportunity.
Juan Campderá Lozano Founding partner and CEO of Aktiva Brand Experience Design, a leading creative agency in branding, packaging, and communication for the premium sector. More than twenty years captivating consumers through design and strategy for the best companies in the aspirational sector. Formed MAID by Central Saint Martins College London and PDG by IESE Business School Barcelona, completely passionate about entrepreneurship and active member of the investment ecosystem. |
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