NEWME, a leading real-time fashion company catering to Gen Z across India and Southeast Asia, has announced the opening of its first store in Indore, located in the renowned Phoenix Citadel mall. This marks the sixth store in India for NEWME, reinforcing its commitment to bringing the latest fashion trends to diverse and dynamic markets.

The Phoenix Group, celebrated for its premium shopping destinations across India, provides an ideal setting for NEWME’s entry into Central India. The choice of Phoenix Citadel underscores NEWME's strategic vision of aligning with prestigious retail spaces to offer an unparalleled shopping experience. Sumit Jasoria, Co-Founder & CEO at NEWME, shared the exciting news on LinkedIn, highlighting the brand's enthusiasm about joining the Phoenix family.

The Indore store is built on a unique cinematic theme, distinguishing itself as one of a kind in India. This innovative approach not only enhances the shopping experience but also aligns with NEWME’s ethos of celebrating diversity and individualism. The cinematic theme aims to create an immersive environment where Gen Z can explore and express their fashion identities in a vibrant, creative space.

NEWME's mission is to make the latest fashion trends accessible and affordable to all, offering unique, different, and slightly extravagant products. The company prides itself on fostering creativity, inclusiveness, and excellence within its new-age workplace, ensuring that both employees and customers are at the heart of its operations.

As NEWME continues to expand, its focus remains on building a brand that resonates with the values and aspirations of Gen Z. The new store in Indore is a testament to this vision, providing a platform for young consumers to explore fashion that reflects their individuality and diversity.