Marking a significant step towards phase two of its expansion strategy, Reise Moto, the premium tyre manufacturer and a leading name in premium motorcycle accessories and apparel, today announced the inauguration of its first exclusive brand store in Mumbai. This new retail space signifies Reise Moto's commitment to providing motorcycle enthusiasts across India with a convenient and immersive way to access a comprehensive range of premium riding gear, and accessories. The first Brand Store located in Andheri West, spanning 2200 square feet, is poised to become a sanctuary for the riding community, celebrating the ‘Joy of Riding’ International and all major Indian brands.

The store showcases over 1000 SKUs across various categories, including Reise’s premium range of Riding Jackets, Gloves, Pants, Boots, Helmets, Protectors, Jerseys, Racing Suits, Denims, Hard & Soft Luggage, Hard Parts and accessories. Featuring more than 20 brands, customers will have access to premium products that cater to diverse riding needs.

"With the inauguration of our first exclusive brand store in Mumbai, we are thrilled to mark a significant step in the second phase of our expansion strategy," said Yogesh Mahansaria, Founder & Managing Director, Reise Moto. "Our new retail space is designed to provide motorcycle enthusiasts with an unparalleled shopping experience, offering a comprehensive range of riding gear, accessories, and premium tyres. We are committed to building a vibrant community hub where riders can come together to celebrate their passion for motorcycling. This store embodies our dedication to quality, innovation, and the joy of riding, and we look forward to expanding our footprint across India to bring these exceptional products closer to our customers."

Reise Moto also provides a comprehensive online platform, www.reisemoto.com, serving as a one-stop shop for performance-oriented two-wheeler enthusiasts across the country. This robust digital presence ensures access to superior quality products, while our brand store offers a physical location for riders to explore and purchase these premium items.

“As part of our omni-channel distribution strategy, we are currently present in over 25 dealer partner stores across 10+ cities. Looking ahead, we aim to expand our footprint to all major metropolitan areas and tier 1 towns, complementing our inaugural exclusive brand experience store.”, Yogesh Mahansaria added.

The store layout has been meticulously designed to foster an inclusive and engaging environment, where riders can share their experiences about their riding journeys, and celebrate their passion for riding. The store will also host various engagement activities giving expert riders and thought leaders a platform to connect and share experiences over a hot cup of coffee thereby fostering & nurturing a vibrant community.

About Reise Moto

Having established as a leading brand for discerning motorcycle enthusiasts in India, Reise Moto, a division of Mahansaria Group, is offering exclusive access to top-of-the-line European riding products and renowned brands like Acerbis & Tucano Urbano and Ixon & Spidi. Reise will continue expanding its horizons to encompass a comprehensive range of premium motorcycle accessories, meticulously curated to match the exceptional quality and style of the brands that it already represents.

Reise Moto is the manufacturer and marketer of premium two-wheeler tyres. These tyres will be sold in India and other South Asian markets. Reise Moto tyres are a product of the joint venture between Mahansaria Group and the European brand Mitas. Mitas is renowned across the world for producing performance two-wheeler tyres. Reise Moto now brings the same international quality tyres for Indian roads and will have the widest product range for the customers to choose from for their specific on-road/off-road requirements. With access to Mitas’ European technology, Reise Moto will bring technologically superior products, which will be built as per European standards at a state-of-the-art manufacturing facility spread over 30 acres at Saykha, Gujarat, India. www.reisemoto.com