Decathlon, the renowned global sports retailer, has earned a prestigious spot in TIME magazine's inaugural ranking of the World’s Most Sustainable Companies. This accolade underscores Decathlon's unwavering commitment to sustainability and customer satisfaction, extending far beyond mere product excellence.

Decathlon's dedication to sustainability is driven by a deep understanding of its customers' expectations. The modern consumer not only seeks high-quality products but also demands that brands act responsibly towards the environment. Decathlon has been proactive in addressing these concerns, ensuring its products have minimal environmental impact and integrating sustainable practices across its operations.

"We know our customers want to buy products from a responsible brand. They are increasingly paying attention to the impact they have on the planet and expect companies to act on climate change," stated Celine Del Genes, Global Chief Customer Officer at Decathlon. This statement was shared on LinkedIn, highlighting the company's ongoing efforts to align with its customers' values.

Decathlon's ambitious sustainability goals include reaching net zero carbon emissions by 2050. The company is committed to reducing its environmental footprint and implementing practices that support decarbonization. The recognition from TIME magazine is a testament to Decathlon's progress on this journey and serves as motivation to continue striving for excellence in sustainability.

"Our commitment is unshakeable! We are dedicated to meeting our customers’ demands. Our ambition is to ensure that our products have a minimal impact on the environment. We also aim to integrate practices that limit our impact on our playground as we relentlessly pursue our target to reach net zero by 2050," Del Genes added.

This acknowledgment from TIME magazine not only validates Decathlon's efforts but also emphasizes the importance of long-term dedication to sustainability. As Decathlon continues its journey towards decarbonization, this recognition serves as both a milestone and a reminder of the ongoing work required to achieve its ambitious goals.