Siddharth R Sawansukha, Managing Director, Sawansukha Jewellers, said, “In this special  collection we have used a lot of colours and this jewellery we have presented for the new generation not just by age but also by heart as well, lots of intricate shapes and designs have been used and for the first time we have created jewellery which can be taken as an art piece which is an unique concept, every single piece in this collection is unique and not seen anywhere else”.  

Sussanne Khan said, “Every individual likes to carry their unique aura inside-out! As one spends time with their conscience in knowing their personality better, they ought to present their unique qualities through the pieces of jewellery that they wear. Through the new collection Bind Runes,I wanted to portray not just a jewellery piece but rather art which is inspired from something that resonates with the new generation, simple yet a statement which is bold and stands out as a collection or something to carry with you, specially for the young girls of our generation”  

Speaking about the new range Pavitra Gandhi, Founder, Bind Runes, spokesperson at Pure Facets, said, "The idea behind Bind Runes was that ,we have combined two arts - design and jewellery and to create something unique from us being the third generation diamantaires we wanted to put forward the best designs and our expertise through this collection.”

About Sawansukha

Sawansukha has a legacy of eight generations as the house belongs to the beautiful royal state of Rajasthan. Today, well established in this industry as one of India’s leading jewellers, with precision quality systems that ensure the right standards, quality, and value to their customers. Sawansukha’s range comprises exclusive Calcutta craftsmanship in gold, diamond and jadau. The collection includes diamond bridal couture jewellery, gold antique finish jewellery, Casual wear jewellery, Exquisite jadau/polki jewellery, Solitaire rings and Men’s jewellery.   Sawansukha’s operations extend from manufacture, design, retail, export and wholesale. They export their products to Singapore, USA, UAE, UK and Bahrain. The brand has been a retailer for generations and operates five retail outlets across Kolkata and Siliguri. Sawansukha is honoured and grateful to their well-wishers, supporters and clients for showing immense faith in them which led them to win 87 international and national awards.   Last but not least, the brand has an abundance of craftsmen in India. The brand also has established the Sawansukha Institute of Gemology & Jewellery Design, which has been flourishing and introducing award-winning young professionals in the industry for over a decade now.  

About Pure Facets

Pure Facets believes that Luxury is the right of every person. One doesn't need a fortune to sparkle for which Pure Facets is committed to making the luxury of fine jewels accessible to every woman. The brand believes that the trust gained from their loyal customers for over 20 years in the jewellery market is what defines Pure Facets. Whether it is plain gold, diamond, or gemstone jewellery, their delicately crafted fine jewels are designed to suit every mood, budget, and occasion. Be it timeless classic jewels or the latest chic design, Pure Facets’ jewellery will surely adorn you always.   The brand’s design is inspired by people who are committed and fast-paced, with an ordinary lifestyle. Poised to create statement pieces to fit your daily life and express your own story, Pure Facets mixes modern and trendy with classic style, decorated with diamonds and gemstones to convey a sense of class. You can always find a suitable piece that may liven up your daily outfit. without compromising your style. Simple yet unique, our distinct designs will ensure that all your moments are remarkable, memorable and always anticipating.