NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 2, 2024 | 98 4 minutes read
Schwarzkopf Professional introduces a game-changing addition to its lineup with IGORA Zero Amm, a revolutionary ammonia-free hair color. Featuring Mira Kapoor as the face of this innovative product, IGORA Zero Amm promises rich, natural looking color results coupled with nourished, healthy-looking hair.
IGORA Zero Amm is the newest member of the IGORA family, known for its high-quality performance and innovative technology. It is perfect for those who are conscious about their health and the environment, offering a hair coloring experience that is both pleasant and odor-free.
With 21 shades to choose from, including 6 exciting new hues, you can now ask for any hair color look you want, tailored perfectly to your unique style preferences. From striking reds to elegant caramel browns, sophisticated ash beige, and radiant blondes, IGORA Zero Amm ensures versatility without compromising hair health.
“We’re thrilled to unveil IGORA Zero Amm, setting a new standard in ammonia-free hair color,”says Melissa Hughe, Technical Head, Schwarzkopf Professional. “With Mira Kapoor as our hair muse, we aimed to create a look that embodies her elegant style while prioritizing the integrity of hair. IGORA Zero Amm not only delivers intense and long-lasting color but also ensures a comfortable salon experience with its pleasant, odor-free formulation. Now, you can ask for stunning hair looks that prioritize the health and well-being of your hair, ensuring intense results without compromise.”
Formulated with cutting-edge Phytolipid Technology, IGORA Zero Amm offers an unparalleled color experience. This advanced formula blends precise pigment mixes with natural micronized oils, ensuring rich color from root to tip. Infused with nourishing Grape Seed Oil and Apricot Kernel Oil, IGORA Zero Amm enhances color longevity and maintains your hair’s moisture balance, leaving it beautifully nourished and shiny, with long-lasting, true-to-tone results you’ll love.
IGORA ZERO Amm not only delivers exceptional hair color but also embodies a commitment to sustainability that you can feel good about. From eco-friendly packaging made with 100% recycled aluminum tubes and 92% recycled cardboard folding boxes to caps crafted from 100% recycled plastic, every aspect ensures exceptional hair color services while minimizing our ecological footprint.
“I’m thrilled to be the face of IGORA Zero Amm in India! I love how rich my hair color looks and how nourished my hair feels. I can change up my look whenever I want without having to compromise on the health or quality of my hair.
Schwarzkopf Professional has always been my trusted choice for hair color, blending a legacy of innovation with results I can count on. IGORA Zero Amm perfectly aligns with everything I stand for—empowerment, confidence, and sustainability.” – Mira Kapoor, Hair Muse, Schwarzkopf Professional.