FitFlop, in collaboration with Metro Brands, is thrilled to announce the grand opening of its new concept store at Phoenix Mall, Bengaluru. This opening marks a significant milestone in FitFlop's expansion strategy across India.

"As part of our plan to expand and elevate our presence across India together with our partner Metro Brands, we are thrilled to announce the opening of the brand new FitFlop concept store at Phoenix Mall in Bengaluru," said David Schuettenkopf, Chief Commercial Officer of FitFlop.

The new store embodies the essence of true FitFlop style and sophistication. Shoppers are invited to explore the world of FitFlop across its nine locations throughout India, where they can experience firsthand the exceptional technologies behind FitFlop’s biomechanically engineered footwear. The store also promises outstanding customer service, a hallmark of Metro Brands Limited, at each location.

"I would like to thank everyone involved in bringing the 9th store in India to life. We cannot wait to share this exciting new era of FitFlop with our valued consumers in Bengaluru and beyond," added Schuettenkopf.

FitFlop’s new concept store aims to provide an immersive shopping experience, highlighting the brand's dedication to comfort, innovation, and style. The Phoenix Mall store showcases the latest collections and innovative footwear technologies designed to deliver unparalleled comfort and support.

FitFlop, known for its commitment to biomechanically engineered footwear, continues to expand its footprint in India, offering products that combine ergonomic design with contemporary fashion. The brand’s presence in India now spans nine stores, each providing a unique shopping experience tailored to the needs of its customers.