NEW BRAND AMBASSADORS NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - July 3, 2024 | 66 3 minutes read
Sports brand PUMA India, in order to deepen its connect with Gen Z consumers, onboards Riyan Parag and Nitish Kumar Reddy, country’s promising cricketers and batters. This move reinforces PUMA's commitment to nurturing young talent and solidifying the sports brand’s connect with youth culture in the country.
Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket scene. He is the highest run-getter among uncapped players in the recent cricket league and was part of the victorious Indian Under-19 team at the 2018 Under-19 Cricket World Cup. Likewise, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title in the recent cricket league.
With this, the duo joins the PUMA family and will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.
Riyan Parag commented, “Joining PUMA is an incredible honour. I have always admired PUMA's dedication to sports and their unwavering pursuit of excellence. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent PUMA and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies."
Nitish Kumar Reddy said, "The association with PUMA is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment."
The two brand ambassadors will promote Puma’s footwear, apparel, athleisure, and accessories through various events and initiatives.
The company’a roster of brand ambassadors include Virat Kohli, Mohammed Shami, Kareena Kapoor Khan, Harmanpreet Kaur, MC Mary Kom, to Avani Lakhera and Gen Z sensations in Ibrahim Ali Khan and Shanaya Kapoor.