The name stands for Blank Out The World, with the first two scents called Dawn and Dusk. The launch helps House of X enter a new industry, with the tech company aiming to build a global commerce infrastructure to help the creation of digital-first, creator-led D2C brands in India.

Raj Shamani, Content Creator and Founder, House of X said, “Having the first-mover advantage in being a tech platform that enables creator-led D2C brands, we are confident in our ability to take Blanko to new heights with our end-to-end tools.”