SUSTAINABILITY GLOBAL
Première Vision Paris
By IFAB MEDIA - NEWS BUREAU - July 5, 2024 | 92 3 minutes read
In an industry plagued by a lack of traceability and transparency, particularly concerning the origins of ocean plastic products, ReTraze is setting a new standard. The company has rejected the dubious "Ocean Plastic" label, which is often shrouded in certificates that obscure true sourcing. Instead, ReTraze has adopted a more responsible approach to reducing plastic pollution on China’s eastern and southern sea islands.
ReTraze collaborates with small recyclers, independent collectors, local communities, fishermen, NGOs, and volunteers to establish a vertically integrated supply chain backed by blockchain technology. This ensures brands and consumers can fully understand the entire process of plastic waste recycling, from collection and cleaning to pellet production and yarn spinning. This transparency aims to transform plastic waste into sustainable materials, achieve Zero Plastic Islands, and prevent more plastic waste from entering the ocean.
The company's innovative solutions extend to the introduction of ReTraze Aqua-, which addresses the significant environmental impact of fabric dyeing. ReTraze Aqua- uses dope-dyed yarns made from recycled plastic bottles, transforming them into chips infused with tracers and color masterbatches. This method ensures vibrant, consistent color with excellent color fastness (rated 4-5), eliminating the need for additional dyeing and minimizing the risk of color migration.
By adopting ReTraze Aqua- yarns, water usage in fabric production has been reduced by more than 60%, chemical use has decreased by over 10%, and greenhouse gas emissions have been cut by over 10%. This innovative approach significantly lessens the environmental footprint of fabric dyeing processes.
ReTraze also offers highly flexible production services to brands, accommodating small order quantities starting from as low as 200kg or less than 1000 meters per color. This adaptability helps minimize overproduction, reduce waste, and enhance product diversity, aligning perfectly with modern sustainability goals in the fashion industry.
ReTraze's commitment to transparency, innovation, and sustainability is transforming the landscape of plastic recycling and fabric production, paving the way for a cleaner, more responsible future in fashion.