Swarovski, the iconic brand renowned for its mastery of light and exquisite crystal creations, has unveiled its latest store at Currency Tower in Raipur, Chhattisgarh. The announcement of this exciting new launch was shared on LinkedIn, marking another milestone in the brand's illustrious history. Founded in 1895 in Austria, Swarovski has been a pioneer in crafting crystal-based products that epitomize quality and craftsmanship. With a product range that includes the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, accessories, and crystal objects for home décor, the brand continues to bring joy and celebrate individuality.

The Swarovski Crystal Business boasts a global presence, with approximately 2,400 stores and 6,700 points of sales across around 140 countries, employing more than 18,000 people. Together with its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives), it forms the Swarovski Group. A responsible relationship with people and the planet has always been at the heart of Swarovski’s ethos. Today, this commitment is reflected in sustainability measures implemented across the value chain, focusing on circular innovation, and promoting diversity, inclusion, and self-expression. Additionally, the Swarovski Foundation supports various charitable organizations, driving positive environmental and social change.

The opening of the new store at Currency Tower in Raipur signifies Swarovski’s ongoing expansion and its dedication to making its products accessible to a broader audience. Customers in Raipur can now experience firsthand the unparalleled beauty and craftsmanship that Swarovski is known for. The new store promises to offer an exceptional shopping experience, showcasing a wide array of Swarovski's timeless creations, from jewelry and accessories to home décor items. As always, Swarovski aims to inspire and delight its customers with products that celebrate light and individuality.