Foxtale, a homegrown skincare brand aimed at targeting specific skincare concerns through their innovative, efficacious and safe formulations, launches its Bodycare range exclusively in partnership with Nykaa, India’s leading beauty and lifestyle destination. Formulated for individuals seeking products that deliver more than basics, Foxtale’s bodycare range combines efficacious skincare with the sensorial and appeal of luxury bodycare products that ‘Works like Skincare, Wears like Perfume’. 

There has been a notable increase in demand for bodycare that addresses skin concerns at its core and shows visible results. Coined as the ‘skinification’ of bodycare, Foxtale aims to set a new standard for efficacy in the category with its latest launch.

Foxtale delivers two distinct ranges of body wash and body lotions that are truly uplifting and potent. The Brightening Range of body wash and body lotion is aimed at improving the skin tone for the entire body while delivering long-lasting Flower Power fragrance, and the Hydrating Range of body wash and body lotion is aimed at improving skin hydration while delivering a revitalizing scent of Aqua Plunge, reminiscent of a refreshing and calming experience.

The Brightening Bodywash with 5% Glow Boosters with Glycolic Acid & Niacinamide gently exfoliates dead skin cells to brighten skin and improve skin tone and texture and delivers a long-lasting floral fragrance that combats body odour by reducing its intensity for over 6 hours. The Brightening Body Lotion with 10% Glow Boosters, is packed with SPF 30 PA +++ and protects the skin from sun damage and tanning, all while boosting hydration and enhancing even skin tone.

The Hydrating Body Wash with 8% Hydration Boosters is formulated with Hyaluronic Acid, Ceramides and Centella extracts to hydrate and improve skin elasticity, with anti-inflammatory & antioxidant properties. The Hydrating Body Lotion with 8% Hydration Boosters is a serum- infused lotion that aims at reviving dull skin through its Lightweight & non-sticky formula. Infused with Hyaluronic Acid and Ceramides, it boosts hydration for upto 72 hours and increases skin’s ability to hold water for up to 5x longer. 

Commenting on the launch of Foxtale’s Bodycare range, Romita Mazumdar, Founder of Foxtale comments “Launching bodycare is such a significant and special milestone in Foxtale’s journey. We’re taking our years of learning and consumer love and channeling it into a new category that really plugs the gap of providing truly efficacious body care in the Indian market. Foxtale’s body care range promises targeted and efficacious formulations, enveloped in a holistic sensorial experience with fragrances that last all day. We launch bodycare exclusively with India’s most loved beauty and lifestyle destination, Nykaa. With their support, we aim to challenge the status quo and set a new standard for bodycare across the length and breadth of the country”

Commenting on the launch, Nykaa spokesperson said, "As we launch Foxtale’s body care line exclusively on Nykaa, we are thrilled to support a homegrown brand that prioritizes innovation and quality. This partnership underscores Nykaa’s commitment to showcasing leading Indian brands in beauty and wellness, ensuring our consumers have access to the latest and authentic products in the market.”