Swarovski is joining forces with Ariana Grande as its new ambassador and face of the brand.

This partnership unites two icons of pop culture and will be launched with a Holiday Campaign in 2024.

The Grammy winning singer, songwriter and actress is among the world's best-selling artists, celebrated for her breathtaking performances and incredible vocal range.  Ariana is also a powerful advocate for inclusivity and empowerment.

Ariana Grande commented: "I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."

Giovanna Engelbert, Swarovski Global Creative Director, commented: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”